Rebranding Services for Sikelela

Design Case Study: Full Rebranding of Sikelela

1. The Task (Revamping Sikelela’s Brand Identity)

Sikelela Medical, Dental & Pharmaceutical Suppliers, founded in 2002, sought a comprehensive rebranding to rejuvenate its image and reinforce its position as a trusted provider in the healthcare industry. Bransult’s art director led the charge to overhaul Sikelela’s brand identity, covering every aspect from corporate identity to online strategy. The objective was to create a cohesive and contemporary brand image that reflected Sikelela’s commitment to excellence and innovation across its diverse range of products and services.

2. Our Solution

Corporate Identity & Brand Assets:

Bransult embarked on a journey to redefine Sikelela’s corporate identity, starting with a fresh logo design that captured the essence of the brand. Our team conceptualized a modern yet timeless logo that symbolized trust, reliability, and progressiveness—attributes synonymous with Sikelela’s commitment to quality healthcare solutions. This new identity was extended across various brand assets including business cards, email signatures, and office templates, ensuring consistency and professionalism in every interaction.

Visual Branding & Environment Design:

To create a memorable brand experience, Bransult implemented a comprehensive visual branding strategy encompassing office branding and vehicle branding. Our art director curated cohesive design elements and brand messaging to transform Sikelela’s physical spaces into immersive brand environments. From office interiors to fleet vehicles, every touchpoint was strategically utilized to reinforce Sikelela’s brand identity and values, leaving a lasting impression on clients, partners, and employees alike.

Online Strategy & Digital Presence:

Recognizing the importance of a strong online presence, Bransult devised a tailored online strategy to enhance Sikelela’s digital footprint. Our team revamped Sikelela’s website with a user-centric design, intuitive navigation, and engaging content that showcased its extensive product offerings and industry expertise. Additionally, we developed custom PowerPoint presentation templates to streamline Sikelela’s digital communications and ensure consistency in brand messaging across all platforms.

Marketing Collateral & Communication Materials:

Bransult collaborated with Sikelela to develop a suite of marketing collateral and communication materials that aligned with the new brand identity. From brochures and flyers to promotional materials and packaging design, every piece of collateral was designed to captivate the audience and communicate Sikelela’s value proposition effectively. Our team leveraged compelling visuals, persuasive copywriting, and strategic messaging to engage customers and drive brand awareness in the competitive healthcare market.

Conclusion:

Through meticulous design strategy, creative execution, and strategic planning, Bransult successfully spearheaded the full rebranding of Sikelela Medical, Dental & Pharmaceutical Suppliers, breathing new life into the brand and positioning it for long-term success and growth. By delivering cohesive brand assets, immersive visual branding experiences, and impactful digital solutions, we empowered Sikelela to stand out in the healthcare industry and connect with its audience on a deeper level. This case study highlights Bransult’s expertise in rebranding initiatives, showcasing our ability to transform brand identities and elevate brand experiences across various touchpoints.

Contact Us: For inquiries or collaboration opportunities, please reach out to us at tendai@bransult.co.za / +276545155918.