Design Case Study: SKX – Full Rebranding
1. The Task (Establishing the SekelaXabiso Brand through rebranding)
SekelaXabiso (SKX) emerged as a prominent majority black-owned internal audit firm in South Africa following the merger of Sekela Consulting and Xabiso Chartered Accountants. Bransult was entrusted with the comprehensive task of developing SKX’s brand identity from the ground up. With a focus on showcasing SKX’s unique value proposition and celebrating its heritage, our creative team embarked on a journey to rebrand and create a cohesive brand identity that would resonate with stakeholders and set SKX apart in the market.
2. Our Solution
Brand Development & Design:
Bransult approached the SKX brand development with meticulous attention to detail, crafting a distinctive visual identity that honored the firm’s legacy while signaling a new era of growth and innovation. From designing comprehensive brand manuals to creating visually striking company profiles and corporate brochures, our team ensured consistency in branding elements and messaging across all touchpoints. We incorporated elements of both Sekela Consulting and Xabiso Chartered Accountants’ identities, seamlessly blending tradition with modernity to create a dynamic brand image that reflected SKX’s unique identity and values.
Marketing & Communications Strategy:
In addition to visual branding, Bransult devised a comprehensive marketing and communications strategy to position SKX as a leader in the internal audit industry. Leveraging our expertise in media buying and strategy, we executed targeted advertising campaigns across various channels, maximizing SKX’s reach and engagement with key stakeholders. Our team also conducted in-depth industry landscape research to identify opportunities for growth and differentiation, informing SKX’s strategic decision-making and positioning in the competitive market landscape.
Stationery Design & Environment Branding:
To ensure consistency in brand representation across all touchpoints, Bransult designed bespoke stationery that reflected SKX’s professionalism and attention to detail. From business cards to presentation templates, every piece of stationery was meticulously crafted to reinforce SKX’s brand identity and leave a lasting impression on clients and partners. Additionally, our team implemented environment branding solutions, including banners and vehicle branding, to extend SKX’s brand visibility and create impactful brand experiences in physical spaces.
Copywriting & Content Creation:
With a focus on engaging storytelling and compelling messaging, Bransult provided copywriting services to develop content that effectively communicated SKX’s value proposition and differentiated offerings. From website copy to advertising slogans, our team crafted persuasive narratives that resonated with SKX’s target audience and reinforced the firm’s brand positioning as a trusted partner in internal audit and advisory services.
Conclusion:
Through a strategic blend of rebranding strategy, brand development, marketing strategy, design, and content creation, Bransult successfully established the SekelaXabiso (SKX) brand as a prominent player in the internal audit industry. By delivering comprehensive branding solutions, tailored marketing strategies, and impactful communication materials, we empowered SKX to stand out in a competitive market landscape and drive meaningful engagement with its audience. This case study exemplifies Bransult’s commitment to delivering innovative and effective brand solutions that help our clients achieve their business objectives and elevate their brand presence in the market.
Contact Us: For inquiries or collaboration opportunities, please reach out to us at tendai@bransult.co.za / +276545155918.
