Client: Genesis Analytics & TB Thuthuka Community of Practice
Date: July 2026
Project: Print & Digital Publication Layout Design for Healthcare Toolkits & Handbooks
Overview
In July 2026, Bransult Creative partnered with Genesis Analytics and the TB Thuthuka Community of Practice to design and standardize crucial healthcare delivery materials. The project involved creating high-impact layout designs for the TB Coordinator’s Toolkit and the Leading Implementation and Change Training Handbook, ensuring complex technical workflows and public health guidelines were converted into clean, professional, and easily navigable formats for field implementation.
The Challenge
Public health toolkits and implementation guides often contain dense data, complex workflows, and multi-layered guidelines. The core challenge was translating technical healthcare documentation into visually engaging, functional print and digital layouts without compromising structural integrity or critical details. Key requirements included:
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Balancing complex infographs, multi-step processes, and data-cleaning workflows for maximum readability.
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Ensuring layout adaptability across various binding formats, including standard ring binders and wiro-bound reference handbooks.
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Maintaining precise institutional branding across multiple stakeholders (National Department of Health, NDP, END TB, and Genesis Analytics).
Bransult’s Solution & Design Execution
Bransult Creative delivered clean, production-ready editorial designs tailored for everyday field use by healthcare coordinators:
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Visual Hierarchy & Layout Architecture: Standardized cover layouts, structured section headers, and distinct color-coded thematic pages (vibrant orange for toolkits, deep green for training handbooks) to streamline quick navigation.
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Complex Data Formatting: Designed custom tables and step-by-step workflow diagrams for dense topics such as “TB Coordinator Data Cleaning and Processing Tools” and “Core Functions of a TB Coordinator,” transforming heavy technical copy into structured, scannable reference guides.
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Multi-Format Print Optimization: Ensured full design compatibility for ring binders and wiro-binding formats, carefully managing margins, bleed zones, and punch-hole clearances for seamless physical production.
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Multi-Partner Co-Branding: Balanced multi-logo footers cleanly across all front and interior pages to ensure equal, professional representation for all government and analytical stakeholders.
The Impact of our Creative Deliverables
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Enhanced Practical Utility: Created a standardized visual language that made complex data processes and health pathway management immediately accessible for field coordinators.
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Production-Ready Deliverables: Delivered print-ready publication files optimized for various binder formats, eliminating layout drift during physical assembly.
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Elevated Brand Presence: Strengthened the professional presentation of TB Thuthuka and Genesis Analytics’ public health resources across national healthcare initiatives.
